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This new wave of sport – and, really, there is no other way
to classify it – uses ramps, steps, benches and even trash cans.
Jerseys are replaced by ripped jeans and T-shirts. Harry Carey’s
“Take Me Out to the Ball Game” is replaced by Disturbed’s “Down
with the Sickness."
We’re
speaking, of course, of action sports such as skateboarding,
in-line skating and BMX riding.
Why,
you ask, is such discussion found on the sports pages? As surprising
as it may seem to traditionalists out there, action sports are
replacing footballs, basketballs and catcher’s mitts at a record
pace.
Consider:
A recent study done by the National Sporting Goods Association
found that approximately 9.1 million kids participated in skateboarding
in 2000, 102 percent more than those doing so in 1995. Snowboarding
is up 53.6 percent in a similar poll. In the same time frame,
basketball and football participation has dropped 9.6 percent.
For
those involved in those types of action sports on display this
week for ESPN’s eighth-annual 2002 Summer X-Games in Philadelphia,
it comes as little surprise.
"For
years all the schools had everything to do with sports seen
on TV – baseball, basketball and football – and it seemed if
you wanted to make anything of yourself athletically you would
follow in the footsteps of those sports," said former ESPN
X-Games gold medallist Jamie Bestwick, a BMX rider. "Now
people are progressing forward with new sports and the kids
see there is a future out there other than one that is stuck
with a ball in your hand."
Indeed.
While
the money allowed action sports athletes is still minuscule
when compared to the Kevin Garnett contracts of the NBA or Alex
Rodriguez salaries of baseball, the gap is closing with mainstream
action athletes Dave Mirra, Brian Deegan and crossover superstar
Tony Hawk forging the way.
At
the very least, there is a brighter light at the end of the
tunnel.
"If
you turn pro (in the four major sports) you’re guaranteed you're
making a lot of money but our sport doesn't guarantee that and
never did," said Mirra, holder of a record 13 X-Games BMX
medals. "You take my caliber of rider and put him on a
basketball court, what's he going to make? It's a whole different
ballgame. With one year they can retire and say ‘later’ to everything
and that's great that they have that opportunity. Hopefully
the kids that ride bikes will someday have that same thing."
Until
that day, action sports continue to plug along with its ever-growing
fan base. It is a crowd fueled by the image and excitement of
the alternative sport. Though a healthy attitude by its athletes
doesn’t hurt either.
"If
they like the way I ride and they ask me for my autograph -
that’s just a couple seconds of my time — and that’s nothing
while I’m at a contest," Bestwick said. "I like it
that our sport is getting recognized. If I can help in any way
to broaden people’s horizons, educate them about BMX, (that’s
great)."
The
same, it would appear, cannot be said of high-priced mainstream
athletes considering there are more than enough stories of pampered
professionals passing over autograph-hungry admirers. Hardly
ever is one disappointed, though, with the availability of an
action sport participant.
"Kids
can come up and talk to us and we’ll sign autographs without
end," popular dirt BMX rider Ryan Nyquist explained. "We’re
hungrier for the fans and get to that level with them. There
could be a number of reasons for the change. It could be players
making millions and crying about it."
Availability
is only a part of the growth of those about to take over the
First Union Center this week, however. It could be argued an
even a greater advantage is those athletes identify easier with
their rapidly growing fan base. After all, whom would a rebellious
youth identify with more — 7-foot-plus Shaquille O’Neal, 300-pound-plus
Warren Sapp or 5-foot-9-inch 155-pound BMX superstar Mirra?
"I
know for a fact that the three major sports are definitely dying
off because it’s so much more realistic for kids to see themselves
as X-Games athletes," Moto-X icon Deegan said. "I
think kids can relate to us a lot better. With big football
stars, kids never get to see them without their helmets on.
Anyone can come up and meet all of us as far as I’m concerned."
With
that being said, let’s not mix words.
Will
action sports ever replace basketball, football or baseball?
Probably not. Will they generate the same amount of money? Most
likely no. Are they allowing greater opportunity for youth?
Without a doubt, especially considering the is-it-or-is-it-not-a—sport
hang-up appears to be fading.
"Any
sport that involves people going toward a winner I consider
a sport," Bestwick said. "People hit a small white
ball with a stick of metal on grass and it’s called sport. People
race cars and it’s called sport. I think there is a strong case
for action sports to be considered sport."
And,
arguably, that acceptance is the main threat to those sports
that have gripped a monopoly on children’s after-school activities
for the longest time.
"What
you see with these sports is they continue to become part of
our culture," Ron Semiao, vice president, programming and
managing director for the Global X-Games, said during a panel
discussion at the annual Associated Press Sports Editors convention.
"If anything, we’re seeing that appeal and interest is
increasing."
Where
it will stop, nobody knows, but those involved in the counter-culture,
action-sports movement have a good idea. It is attention the
athletes, with the word athlete stressed, felt they deserved
all along.
"The
level of discipline and athleticism is on par with baseball
and basketball," Bestwick said. "At the end of the
day our sports do deserve the same amount of credit."
An
inevitability considering the direction of today’s youth.
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